Services

Creative

Relying on 'what you say' won't cut it anymore. Because everyone else is saying the same thing.

'How you say it' is pretty much the only real option for b2b businesses stuck in the commodity trap. That includes pretty much all of us...

So forget USPs. Welcome to the world of transformative brand ideas. Long term brand equity built around unique brand propositions that define and transcend everything you do.

• Brand strategy
• Creative strategy
• Messaging, persona profiling and content strategy

Then we work out the most effective ROI model for delivery. And guess what? It isn't always necessarily digital. Sometimes pre 1.0 can outperform 2.0. Heresy we know, but trust us, we've seen the results for ourselves. So don't believe all of the the hype all of the time.

Digital

b2b business is digital business. Get used to it.

Google has made your customers digitally native. 2.0 has made them digitally promiscuous.

Now for the good news. Digital footprints left by your web visitors open up new analytical treasure chests of ROI and marketing performance measurement. We never forget that digital is a subset of direct marketing, so old school principles rule - whatever the latest killer application.

We can help you realise the place for digital experimentation in your b2b marketing world. It is your world.

Strategy

Consultancy is a banned word at Marketecture.

Having said this, everything we do is wrapped in strategy; we just don't always call it this or point it out. Sometimes you just need an agency to offer a genuinely independent perspective on your marketing challenges, to help you work through a problem, or to bring new independent insight. Some call it strategy, others call it common sense. Either way we won't hit you with an invoice for up-front thinking time - unless you ask us to employ some real 'brainware' to tackle a specific marketing challenge.

Public relations and social conversation marketing

Killer PR content. Killer PR tools. It's time to share your conversation.  We don't do fluff. But we can do Serious PR and content marketing focused on keeping you at the heart of the b2b conversation.

So you've managed to become a social b2b butterfly, but do you know what next? Do you have a plan or defined content marketing strategy? Do you have an intimate disciple of followers on Twitter, or a merry band of stalkers? What can Google+ offer over Facebook?  Where does old school media relations fit within this brave new mediaverse?

Following PR's extreme makeover in recent years with the introduction of new content and social publishing platforms, the face of Public Relations has never been so public. But one thing never changes. Quality counts above quantity. Yes the world and his dog can churn out endless content reams to get noticed. But to develop the right brand profile, good PR and content activity needs to be underpinned by clear objectives, issue insight, genuine news, intuitive timing and genius writing ability.