“We have a game-changing service proposition but need to cut through in a traditional marketplace.”
Our response was to develop a campaign around a machine called the ZugiBeast. This ground breaking technology offers users real and measurable benefits in case of systems breakdown and is unique to BOC in the UK. The name of the machine lent itself perfectly to us creating BOC’s very own ZugiBeast which was then adopted across BOC’s Refrigerant Services division and enabled BOC to stand out from its competitors who were all using traditional and me-too engineering style imagery.
Creative and messaging strategy. Direct mail and supporting offline and online collateral with further exhibition and event support.
“The Marketecture team has always impressed me with their flexibility and reliability, but above all their creativity. They’ve often thrown me a ‘curve ball’ to challenge my thinking and approach. Their passion for b2b really shines through in everything they do.” Marketing Manager, BOC