May 26th 2010
Marketecture is celebrating its most successful period to-date with eight successive client wins.
The Manchester-based b2b marketing agency has bagged several six-figure new accounts since the start of the year, achieving its best-ever growth since its foundation in 2003. The new client wins reflect Marketecture's key specialisms in IT, telecoms and technology; professional and business services; and add to its expanding portfolio of national and international clients.
"While many of the b2b brands on our client list could rival some of the bigger agencies out-there, we are still small enough to deliver the flexibility that wins and more importantly keeps accounts," said Managing Director, Michael Clark.
"Boosted by the recent appointment of our new Group Creative Director, Jon Hallowell, we are differentiating ourselves with eye-catching, impactful creative in industry sectors not usually known for edgy marketing communications and harnessing our ability to add value by combining the best channels and technologies, while using tight metrics to demonstrate ROIs."
Amongst the new project briefs, Marketecture is currently working on a new creative development and media campaign for NetNames, the brand monitoring and domain name management experts, as well as marcomms support for its sister web-hosting company NetBenefit - both part of the London-listed NBT group.
The team has also secured a place on SCH's client roster, following a rigorous, three-stage pitch process to become a preferred supplier to Europe's largest independently-owned technology group. Marketecture's SCH success comes on the back of a series of earlier campaigns conducted on behalf of the group and its subsidiary company, SCC.
Other significant wins include IT solutions provider AIS; office print equipment and services supplier Lynbrook; digital signage specialist Saturn; PAYE umbrella company for contractors and freelancers, Parasol; and Infogroup|UK, the rapidly expanding UK arm of one of the US's biggest data marketing brands.