Marketecture nominated for ‘Best Integrated Campaign’ Award

Marketecture has been shortlisted for a 2011 B2B Marketing Award in the ‘Best Integrated Campaign’ category for their work with Parasol, the UK’s leading PAYE company.

The ‘Show Yourself the Money’ campaign’s centred around nurturing activity to engage distinct buyer personas within the recruitment agency ranks, with the aim of keeping Parasol front of mind when referring new payroll clients.

“The results of this campaign speak for themselves”, said Marketecture Director, Max Clark. “The biggest testament to the campaign’s success came from the new one-on one relationships that the Parasol sales team managed to make with major recruitment companies they’d previously struggled to reach”.

Marketecture targeted senior decision makers with a DM piece which directed them to a personalised URL (pURL) microsite, where they were addressed by Parasol’s CEO in a personalised video message. Meanwhile, frontline recruiters were hit with an online viral game ‘Commission Mission’ which not only kept Parasol front of mind but also captured data from this notoriously transient group.

The ‘Show Yourself the money’ campaign has already had success at The Marketing Society Northern Awards where it was awarded the prestigious ‘Best B2B Campaign’ award.

The winners will be announced on the 24th November at HAC, London.

For more information visit http://www.b2bmarketing.net/awards/b2b-marketing-awards-2011-overview