Marketecture makes The Drum Marketing Awards shortlist

Marketecture is in the running for another award as The Drum announces its 2011 finalists. The nomination in the 'New Product Launch' category comes hot on the heels of the Manchester agency's B2B Marketing Awards accolade for 'Best Lead Generation Campaign' and its finalist success at The Chartered Institute of Marketing's CIM Excellence Awards.

"The fact that we have only ever entered three awards; submitted a single entry in each instance and been successfully shortlisted every time, is testament to the quality of work we are doing," said Marketecture's Managing Director, Michael Clark. "The campaign in question was aimed at an exceptionally niche, c-level audience, so really put our strategic and creative thinking to the test. It was our results-driven and highly targeted approach that impressed the client, and has obviously won over the judges too."

Centred around the creative theme of 'Unlocking the promise of the world's research', Marketecture worked alongside global multimedia publisher, Reed Elsevier, to execute an integrated marcomms campaign that sought to engage executive decision makers in some of the world's leading academic institutions. A strategic mix of advertising, PR, paid for and organic search, personalisation technologies, direct mail activity and premium content development was used to support an ambitious product launch, which called on stakeholders to commit to a six-figure investment.

Marketecture exceeded all agreed KPIs, and crucially, Reed Elsevier's sales pipeline ROI target by 88%. Furthermore, the team developed an innovative campaign metrics dashboard to assess tactical effectiveness, evaluating individual activity strands on a weekly basis and fine tuning campaign messaging strategy as necessary.

The Drum Marketing Awards winners will be announced at the Ramada Jarvis Piccadilly, Manchester, on the 12th May 2011.