September 4th 2012
B2b agency, Marketecture has achieved international acclaim with a prestigious ‘Best of Category’ award at this year’s International Summit Marketing Effectiveness Awards.
The prestigious awards provide a platform for marketing and advertising companies to demonstrate their ability to respond to global marketing challenges. With judging based on the premise that effective marketing communications should change, influence or reinforce the knowledge, attitudes and beliefs of the target audience.
Almost 750 entries were received from 12 countries, including Canada, Georgia, India, Malaysia, New Zealand, Singapore, Spain, the United Arab Emirates, the United States and the UK.
Marketecture’s submission to the ‘Industry Self-Promotion’ category focused on its ‘B2B Zeitgeist’ campaign; an insightful guide for in-house B2B marketers which attempted to capture a snapshot of the B2B marketing age.
Marketecture managing director Michael Clark said: “Our B2B Zeitgeist campaign has so far delivered a phenomenal 2360% return on investment and continues to do so nine months after launch. The campaign also performed well as an image promotion exercise with key magazine editors Tweeting their love of the book (and even posting photos of themselves wearing our 3D glasses which were included as one of several interactive elements).”
He continued: “The whole team’s really proud that our creativity and commitment to delivering real marketing ROI has been acknowledged on an international stage. We’ve worked hard to grow our business despite the current economic climate and have been successful in winning a number of high profile, international clients over the past few years.”
Jocelyn Luciano, executive director for the Summit International Awards added: “Winning a Summit Marketing Effectiveness Award is a significant accomplishment. While a lot of agencies can demonstrate creativity, only the very best show real effectiveness and ROI. Marketecture’s entry was amongst only 8% of international entries to receive a top spot and demonstrated the creative and marketing talent to go beyond the ordinary.”
NOTES FOR EDITOR:
Throughout its eighteen-teen-year history, the SIA has established itself as one of the premier arbiters of communication excellence. Using stringent evaluation criteria and blind judging processes, its competitions reward only those firms whose work exemplifies the best in its class. Companies from all over the world invest their promotional dollars for the opportunity to be recognized as a Summit International Award winner. The organization conducts three awards each year: Summit Creative Award, Summit Emerging Media Award and Summit Marketing Effectiveness Award. Additional information about the Summit International Awards and its programs is available at www.summitawards.com.
For media enquiries please contact:
James Brady, PR Account Manager, Marketecture
Tel: 0161 786 8040; Email: firstname.lastname@example.org