Marketecture App Showcases Agency’s innovation and capabilities

Manchester-based B2B agency Marketecture has developed its own app in-house to showcase its digital capabilities to potential clients.

The iOS based app, which is available to download from iTunes, features a scrolling portfolio; quick links to the Marketecture blog, latest agency news, and social media channels; and also acts as a contact gateway for mobile users. Created by the Marketecture Development team, the agency is believed to be the first North West B2B outfit to invest in-house resource to developing an agency credentials web application.

“The key was having the end-user in mind at all times, making it easy for people to access content, such as our blog, even when they are on the move,” said Michael Clark, Marketecture Managing Director.

“With the ongoing shift to a ‘mobile’ business world, how we contextualise content across different platforms is going to become a key issue in B2B and developing  tools, such as the new Marketecture app, allows information to be available in the most user friendly way.”

The app was borne out of the agency’s own ‘Anatomy Class’, a self-development initiative for employees. Team members are tasked with choosing their own learning and development ‘projects’, then work with the management to outline project objectives and desired outcomes in-line with
business needs and personal career progression. Incentivised by financial reward and the kudos of becoming an ‘agency expert’ in a topic relevant to their role, staff take-on the challenge at least once a year and can opt for a new assignment every quarter.

“The Anatomy class has worked really well for us in terms of engagement and developing the skills we need in-house to progress as a business,” continues Clark. “The team’s done us proud with the commitment they’ve shown to learn on the job to develop a new and valuable skillset.”

The B2B agency has seen significant growth since 2008; going from 12 to 21 permanent staff. Last year’s run of creative and digital appointments formed distinct online and offline creative divisions, as well as a dedicated digital department.