December 21st 2011
Michael Herbert joins the team as a junior copywriter, having previously gained experience at BJL Manchester and Waggledance. Michael holds a BA (Hons) degree in Advertising and Marketing from Lancaster University.
Sam King, the second new recruit, joins the team as junior account executive. A BA (Hons) Marketing graduate from Sheffield Hallam, Sam will be supporting the Marketecture client services team, with a focus on digital projects and campaigns.
Max Clark, Director comments, “When recruiting, we look for bright people who stand out in terms of intelligence and team fit. We also like to see a genuine passion for what’s going on in marketing and b2b trends in particular. We interviewed a fair number of graduates before appointing Michael and Sam, receiving a pile of CVs from all around the UK, which reinforced just how difficult it is for graduates to get a foot on the ladder in this industry at the moment.
She continues, “Michael and Sam stood out as they had the ‘X factor’ in addition to the usual things you look for in a junior recruit. Both demonstrated a good understanding for the b2b buying process and the audiences we target in our day-to-day work, which made them stand out from the crowd from the first interview.