October 26th 2012
It’s been a great year for Marketecture; we’ve worked on some fantastic campaigns and achieved outstanding results for our clients, won global recognition with industry leading awards and welcomed international client brands and new team members despite the still rocky economy.
This week, we are thrilled to announce that we appear once again in the Top 50 Marcomms Agencies based on the results of the B2B Marketing Magazine Annual Survey 2012. And based on reputation, we’re shown to top the industry in both on, and offline expertise.
This year’s league table is bigger than ever.
Once again ranking the UK’s leading b2b marketing and communications agencies on verified commercial revenue, there’s an additional new twist with the Reputation Index.
The Index provides a holistic view of how agencies are performing according to their existing clients, in addition to the other criteria that make up the benchmark report.
A total of 448 clients were surveyed to see how satisfied they are with their chosen agency and were questioned on 10 specific criteria: Creativity; initiative; currency; responsiveness; people; strategic thinking; digital expertise; offline expertise; value and results.
How did we do?
In the Reputation Index, Marketecture scored well above average, ranking an impressive fourth overall in all areas, including creativity; strategic thinking; initiative and results.
We ranked No 1 for expertise in digital marketing and No 1 for expertise in offline marketing. We also scored particularlywell for responsiveness and the quality of our people, and came out on top for our expertise in digital and offline marketing.
The results have been great this year, but our mantra is to never rest on our laurels. As always, we are constantly looking for the next great idea in marketing and finding new ways to engage audiences and deliver above and beyond client briefs. With this in mind, we will continue to strive for even better results next year.
We would like to thank all of our clients for taking the time to participate in the survey, and to both B2B Marketing Magazine and Circle Research for producing the report. Our congratulations also go to all of the other agencies who are committed to the b2b cause and made the league table this year.