Videos are great for creating engagement and encouraging sharing. And that certainly has gone unnoticed by Facebook.
The search giant has seen the value of the (fast growing) video market and wants a slice of the pie. Over the last few months, it has been quietly, but busily, perfecting its plan to displace YouTube as the leader in video sharing. And the implications could have a far reaching impact on the way b2b marketers create and promote video content. Read More