Anywhere you go in the world, there’s a great sense of regional pride in towns and cities amongst the long-standing members of the community. But there is, in my opinion, something more than just a mere regional patriotism when it comes to being from the North of England.
We’re incredibly pleased to officially announce a full strategic merger with fellow b2b marketing agency Clock Creative. Exciting times are ahead, with a new name due from 1 July (answers on a postcard please!), plus we’ll be establishing a specialist brand division over the next two years.
Yesterday, for the first time ever, I found myself a bit disappointed when a colleague brought in cake. Not because it was store-bought. Not because it was from the Clearance section. I was disappointed because it disappeared way faster than any of the homemade treats I’ve ever brought for the office. As a pretty seasoned baker, that’s a big kick in the teeth.
I sulked with the yellow ‘Reduced’ sticker mocking me for a while, but then I started thinking. What made this cake so much more appealing than mine? It was just a Victoria sponge, and I could tell just by looking it had gone a bit stale.
Maybe it wasn’t the cake at all…
Switching over when the ads come on to make a cuppa has become more alien over the years. Our household is no stranger to the ad watching phenomenon, and I’ll take a punt in saying I doubt yours is either. Read More
After being appointed to work with Manchester Jazz Festival on their marketing campaign for the second year running, we are delighted to unveil the festival’s brand new look with the launch of the 2016 festival website, which is now live at www.manchesterjazz.com. Read More
We’re pleased to announce the appointment of three new recruits to coincide with our exciting plans for business expansion, following a series of recent new account wins. Read More
We’re pleased to announce the launch of a new brand identity and website for R&D-led biomedical diagnostics company Nemaura Medical following a successful pitch by our in-house scientific experts.
Like all good marketing agencies, we pride ourselves on producing effective strategies and delivering bottom-line results for our clients. This often generates a network effect – our client contact tells a colleague or friend in another company and the referrals generated lead to more work with new clients.
Brand equity is rooted in consumer aspiration and trust and can be simply explained by questioning what made my conditioned mind choose to buy Dell again over newcomer CyberPower, when recently specifying a number of new laptops for Marketecture.
A single, recognisable and relevant tone of voice is a must-have for any b2b brand. You could have the most beautiful brand identity and visual language, but without an intelligent voice to communicate your brand’s personality and values, it simply won’t resonate with your target audience.