How do you measure the reach of your tweets? There’s a pretty high chance you use one of the many analytics tools to deliver a total of all your tweet’s impressions on other profiles’ streams. However, our analysis has found that the figures that are being returned to you may not be very accurate at all. Read More
Motivation is at the heart of the success of any b2b lead generation programme. As b2b marketers, our role is to identify and engage potential customers to motivate them to raise their hand and signal their interest in buying from our businesses. But motivation can be a truly complex matter.
This year, for the first time in history, people spent more time on the internet on mobile devices than they did on personal computers.
This obviously has wide-reaching implications. Mobile-first web design for a start. From my point of view it challenged one well-used school of thought instantly.
“If a user is accessing your site from a smartphone, they must be on the move. Let’s adjust the content and bring contact and maps to the fore.”
Atlas, the primordial Titan who held up the celestial spheres and presided over astronomy and navigation. He held the world on his back. And he also lent his name to the new Facebook ‘people-based marketing’ platform.
Yes, Facebook has quietly re-launched its far-reaching cross-channel advertising solution. But with many people never hearing about the platform in the first place, quite a few marketers have been left asking: ‘What is Atlas and what does it offer me’?
Regularly readers of the Marketecture blog will have noticed a post earlier this year about the change to LinkedIn’s company pages with the introduction of showcase pages. Keen to experiment, I setup one to promote our B2B Brand Blueprint service:
One of things that struck me was that the name was taken for the URL. (BTW: the name is a set once, it’s-in-stone affair so choose carefully)
Even with Bendgate, the iPhone 6 launch looks set to boost Apple coffers substantially. As the share price hovers around $100/share with a market capitalisation of ~$600B, it’s safe to say even with a few launch gremlins, the iPhone product line has been rejuvenated and the bottom line restored. So apart from creating some queues in retail stores, what other impact is the iPhone 6 going to have?
Here at *Marketecture there is nothing we love more than making clients happy – which in turn gives us the opportunity to show off the fruits of our labour. The *Marketecture digital design team have worked hard to meet the requirements of Mason Advisory – an IT consultancy within the Datatec group.
Tech giant Apple is having a tough time of late, with recent changes at the top of the organisation failing to reignite the brand; fury over the free U2 album giveaway during the iPhone 6 launch; ‘bend-gate’ fakery stirring up potentially damaging rumours; and serious issues over their latest iOS8 updates… it’s looking a bit pear-shaped for them right now. No doubt this is just a blip for the Apple we all know and love, but what are the key takeaways from a PR and brand management perspective?
A common mistake made by some b2b businesses, is to concentrate their entire digital marketing budget on creating a fantastic website without leaving anything aside to drive visitors to it. And it doesn’t matter how great your website is if nobody sees it. Read More
Once a year, we take the entire team out of *Marketecture Towers for a whole day in a bid to update everyone on the exciting goings-on and plans for the future, and take a few moments to reflect on the successes and achievements of the past year. It’s also a chance for any new team members to take part in a ‘getting to know you’ session; making everyone feel welcome is a key part of the *Marketecture ethos.