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Spooky B2B Marketing

Posted by | Branding

Keen website visitors will have spotted a rather spooky logo change for the Marketecture website today. Yes, the zombies have crept in, had a logo competition and brought a touch of Halloween to the Marketecture website. The winner is above but you can see all entrants below:

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Left to right - Elen Crean, Dave Beresford, Barry Maginn, Nicola Aldren

Marketecture commits to growing PR division

Posted by | Marketecture

Leading Manchester-based B2B marketing agency, Marketecture, has announced the appointment of three senior specialists and an account executive to drive its PR, content and social offering.

Welcoming Dave Beresford, Nicola Aldren, Barry Maginn and Elen Crean to its award-winning team, the appointments bolster Marketecture’s integrated offer and are key to the agency’s ambitious five year growth plans.

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5 Essential Drupal modules every website needs

Posted by | B2B marketing, CMS, Digital, Drupal, Interactivity, Marketecture

As a B2B marketing agency, we build and maintain a huge variety of websites for our clients spanning a diverse range of sectors and countries. Many are based on a content management system (CMS) that allows our client marketers to add and amend content themselves and we use the Drupal and WordPress platforms. To find out more about their ideal uses view our WordPress vs Drupal video. We like to share our knowledge, so here are 5 Essential Drupal modules every website needs.. Read More

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What can we learn from Tesco’s current situation?

Posted by | B2B marketing, Branding, Food for thought, PR, Strategy

As our recent blog about Apple hopefully showed, you can learn valuable lessons from companies that aren’t in your market, or even in the B2B sector. Plus, whether you’re a huge corporate or an SME, if you take your eye off the ball, you could be paying for it for a long time to come.

Here’s my three key takeaways from Tesco’s recent issues:

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Mobile is now king

Posted by | Advertising, B2B marketing, Digital, Food for thought, Interactivity, Technology

This year, for the first time in history, people spent more time on the internet on mobile devices than they did on personal computers.

This obviously has wide-reaching implications. Mobile-first web design for a start. From my point of view it challenged one well-used school of thought instantly.

“If a user is accessing your site from a smartphone, they must be on the move. Let’s adjust the content and bring contact and maps to the fore.”

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What does Facebook’s Atlas platform mean for marketers?

Posted by | Advertising, Digital, Social Media, Strategy

Atlas, the primordial Titan who held up the celestial spheres and presided over astronomy and navigation. He held the world on his back. And he also lent his name to the new Facebook ‘people-based marketing’ platform.

Yes, Facebook has quietly re-launched its far-reaching cross-channel advertising solution. But with many people never hearing about the platform in the first place, quite a few marketers have been left asking: ‘What is Atlas and what does it offer me’?
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