Marketecture has recently joined global agency network, thenetworkone to further expand its international capabilities and access to on the ground expertise in key locations.
Established in 2003, thenetworkone is an international network of leading independent marketing communications agencies, with representatives in over 100 countries worldwide. Read More
Senior Public Relations Account Executive – Manchester B2B PR / integrated marketing agency (MediaCityUK)Posted by James Brady | Hiring
Fast learner that can teach us something? We’re seeking an outgoing and committed account executive to help drive our PR and content division. Join a hardworking, easy-going team overlooking the city from fresh new premises – a great environment for an ambitious exec with two years’ B2B agency experience.
MediaCityUK-based b2b agency Marketecture has launched a new website and creative identity for leading north-west IT services and support provider JMC IT.
A wholly collaborative project, Marketecture has designed and developed a responsive website which reflects JMC ’s premium market position and focus on people, passion and performance. Jasper Ditton, Marketecture’s Head of Digital comments, “The challenge was to differentiate JMC from other IT support companies who can’t claim the same track record, experience or proven customer satisfaction levels that JMC has built up over the past 33 years.” He continues, “We wanted to deliver a leading-edge technology platform, without compromising on design integrity, to reflect JMC’s innovative approach to service delivery.” Read More
Integrated b2b marketing agency, Marketecture is toasting a decade in business. The Manchester-based agency has made some big changes to celebrate – announcing a brand re-launch, including a new website and office relocation.
Marketecture now overlooks Manchester and its thriving media community from the Blue Tower of the billion pound MediaCityUK development. Designed in-house, the office interior embodies the agency’s mixture of straight-up business and creative fun. The new premises and Marketecture’s revitalised brand identity are showcased at www.marketecture.co.uk. Read More
At Marketecture, we use responsive design to produce websites that adapt to the different browsing habits of users. Responsive design means building web pages that react to the viewing device’s screen size, platform and physical orientation. As well as changing the size of text and content, menus and interfaces automatically change to provide the optimum user browsing experience.
However, it’s sometimes hard to explain exactly what this means so we’ve built a demonstrator where you can use a control panel at the bottom to resize the web page in front of you:
This is the first demo in our new “B2B Digital Playground” where we’ll be adding demonstrators that highlight the latest in digital design. Watch this [digital] space!
There’s a gold rush afoot you might not be aware of: ICANN (Internet Corporation for Assigned Names and Numbers) – the body that manages domain name registration -has been managing the introduction of new “global top level domains” as can be read in their recent blog article.
For global brands or entrepreneurs with cash to speculate, it is now possible to own not just .COM or .CO.UK but .YOURBRANDNAME. However, the investment is significant as can be seen in this article about Daniel Negari, founder of XYZ.com, who is building a business around new top level domains (.XYZ, .COLLEGE) with an investment of over half a million dollars in application fees.
So, what if you don’t have half a million dollars to spend? Read More
We are already 12.5% into 2014 – so slightly cheating but here goes with 5 fairly contentious predictions:
1) Agile marketing becomes the de facto b2b marketing strategy
A core principle of Agile Marketing is responding to change over following a plan.
In the B2C world you can still get away with a ‘Stalinist’ approach to marketing planning. Campaigns and projects are expensive, planned well in advance and akin to steering an oil tanker.
In B2B it’s about steering a speedboat. Read More
120,000+miles and bits are starting to break
It was the bright dawn of 2008 and perhaps you started the year with a new car at home and a new website at work. 20,000 miles a year later and as you crest 120k miles on the clock, you’re probably starting to see the car bills mount up; intermittent fault with the fuel pump? Time for an expensive cam-belt change?
On the web-front, if your agency built the website on a content management system (CMS) such as WordPress or Drupal, even if you’ve kept pace with CMS updates, you may still be looking at a design/theme made for WP 2.3.3 or Drupal 5, when we’re now on 3.8.1 and 8. If you were the last of the “bespoke CMS” projects, then the car analogy is probably closer to home as everything starts to cost money.