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5 Essential Drupal modules every website needs

Posted by | B2B marketing, CMS, Digital, Drupal, Interactivity, Marketecture

As a B2B marketing agency, we build and maintain a huge variety of websites for our clients spanning a diverse range of sectors and countries. Many are based on a content management system (CMS) that allows our client marketers to add and amend content themselves and we use the Drupal and WordPress platforms. To find out more about their ideal uses view our WordPress vs Drupal video. We like to share our knowledge, so here are 5 Essential Drupal modules every website needs.. Read More

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What can we learn from Tesco’s current situation?

Posted by | B2B marketing, Branding, Food for thought, PR, Strategy

As our recent blog about Apple hopefully showed, you can learn valuable lessons from companies that aren’t in your market, or even in the B2B sector. Plus, whether you’re a huge corporate or an SME, if you take your eye off the ball, you could be paying for it for a long time to come.

Here’s my three key takeaways from Tesco’s recent issues:

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Mobile is now king

Posted by | Advertising, B2B marketing, Digital, Food for thought, Interactivity, Technology

This year, for the first time in history, people spent more time on the internet on mobile devices than they did on personal computers.

This obviously has wide-reaching implications. Mobile-first web design for a start. From my point of view it challenged one well-used school of thought instantly.

“If a user is accessing your site from a smartphone, they must be on the move. Let’s adjust the content and bring contact and maps to the fore.”

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What does Facebook’s Atlas platform mean for marketers?

Posted by | Advertising, Digital, Social Media, Strategy

Atlas, the primordial Titan who held up the celestial spheres and presided over astronomy and navigation. He held the world on his back. And he also lent his name to the new Facebook ‘people-based marketing’ platform.

Yes, Facebook has quietly re-launched its far-reaching cross-channel advertising solution. But with many people never hearing about the platform in the first place, quite a few marketers have been left asking: ‘What is Atlas and what does it offer me’?
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LinkedIn MasterClass

How to use LinkedIn Showcase pages to boost your (indirect) SEO

Posted by | Digital

Regularly readers of the Marketecture blog will have noticed a post earlier this year about the change to LinkedIn’s company pages with the introduction of showcase pages. Keen to experiment, I setup one to promote our B2B Brand Blueprint service:

One of things that struck me was that the name was taken for the URL. (BTW: the name is a set once, it’s-in-stone affair so choose carefully)

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The iMpact on email marketing

Posted by | Email marketing

Even with Bendgate, the iPhone 6 launch looks set to boost Apple coffers substantially. As the share price hovers around $100/share with a market capitalisation of ~$600B, it’s safe to say even with a few launch gremlins, the iPhone product line has been rejuvenated and the bottom line restored. So apart from creating some queues in retail stores, what other impact is the iPhone 6 going to have?

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Apple

PR lessons from Apple

Posted by | B2B marketing, Branding, Food for thought, PR, Strategy

Tech giant Apple is having a tough time of late, with recent changes at the top of the organisation failing to reignite the brand; fury over the free U2 album giveaway during the iPhone 6 launch; ‘bend-gate’ fakery stirring up potentially damaging rumours; and serious issues over their latest iOS8 updates… it’s looking a bit pear-shaped for them right now. No doubt this is just a blip for the Apple we all know and love, but what are the key takeaways from a PR and brand management perspective?

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