Back in December, our digital team created a Christmas game for all of our lovely clients and we set them a competitive, festive task. Whoever managed to get the highest score on the leader board for the Marketecture Christmas snowflake challenge would get £100 to donate to a charity of their choice.
As trade media becomes increasingly online-centric, the traditional functions and benefits of PR are morphing as the discipline’s SEO potential become fully understood. In particular, links in press coverage have become widely recognised for their powerful authority enhancing benefits. Read More
Forging an emotional connection with customers has long been at the heart of consumer marketing. The claim that people use emotion when buying consumer products is not exactly ground breaking. Think about designer clothes labels for example; people may justify the purchase by referring to the high quality of the product, but in reality, most of us buy designer goods because of the way they make us feel about ourselves when wearing them. So it’s no surprise that consumer advertising focuses so much on making us ‘feel’ the clothes with our heart, as well as our head. Read More
I was in the cinema at the weekend watching Reese Witherspoon hike her way through a 1000 mile release of emotional baggage. And whilst she did an excellent job of it, I’m not actually going to explore the details of her coming of age story here – sadly.
No, the interesting bit from our perspective came at the beginning of the film, amidst the raft of adverts which preceded Reese’s Oscar nominated performance. An ad came up, all Rock N Rolla, spy-thriller glamour, raging away about game changing business platforms and of how ideas are only ideas until I make them happen. Life doesn’t come to me, so apparently I need to go to it. In my mind I was standing up defiantly, and in a Ray Winstone-like patter, shouting, ‘I’ll ‘av some of that, naaw’. But respectable chap that I am, I waited for the end credits to confirm to me that the ad was in fact, Virgin Atlantic. First Class too – and then I sighed inside.
We’re extremely thrilled to announce that Marketecture has been shortlisted for this year’s Northern Digital Awards for our work developing an innovative online tool for client, Hydro International.
A couple of weeks ago, I set out some key insights into the types of content most effective in ensuring that you deliver the user experience prioritised by today’s intelligent Google servers. Read More
Want to create a winning LinkedIn Company Page?
Of course you do, I mean, who doesn’t? So, what better way to learn than straight from the horse’s mouth? After all, if LinkedIn doesn’t know Company Page best practice, then no one does. Read More
The time when PR professionals used to typewrite their stories, send printed slides or photographs is gone. However, a smart approach to distributing a press release is still crucial to PR success in today’s digital-driven world. After all, according to research, every distributed press release is viewed on average about 275 times during its first week in the public domain. Read More