Last week, we held a B2B marketing bootcamp addressing ‘The Trouble with B2B lead generation’. The aim of the session was to help attendees to optimise their future marketing pipelines by engaging with prospects at the right time and incorporating various marketing aspects.
As we gear up to introduce our new flexible PR and social marketing offer at Marketecture towers, I’ve taken the opportunity to outline how PR can be beneficial to a b2b business. We always advocate an integrated approach to any marketing activity including digital, PR and creative execution to get the most out of your budget, however PR can be a good starting point if your business is new to marketing.
Google has realised for some time now that content marketers and search engines have the same intentions at heart – both are focused on serving up valuable information which helps audiences overcome the challenges they face and satisfies the information requirements they have. Read More
Today, it’s been two weeks since I was hired as an Account Executive Intern here at Marketecture. As a recent graduate from Manchester Metropolitan University, where I studied International Public Relations, I had the chance to do a work placement here over the summer and enjoyed every aspect of it. Read More
We will be hosting a B2B bootcamp entitled “The Trouble with B2B Lead Generation” in association with the Chartered Institute of Marketing.
*** UPDATE 18/11/2014: ONLY 5x PLACES REMAINING ***
Every year, search engines make hundreds of adjustments as they strive to improve the quality of the results they return for search queries. Read More
Keen website visitors will have spotted a rather spooky logo change for the Marketecture website today. Yes, the zombies have crept in, had a logo competition and brought a touch of Halloween to the Marketecture website. The winner is above but you can see all entrants below:
Noticed a big stir in the SEO world recently? It isn’t surprising if you have, with a spate of game-changing Google updates causing search specialists to very publically rethink everything they do and scramble to justify their ongoing relevance.
So what exactly has happened?