Writing a winning press release in the digital era

Posted by | Uncategorized

The time when PR professionals used to typewrite their stories, send printed slides or photographs is gone.  However, a smart approach to distributing a press release is still crucial to PR success in today’s digital-driven world.  After all, according to research, every distributed press release is viewed on average about 275 times during its first week in the public domain. Read More


Is your PR ready for 2015?

Posted by | B2B marketing, PR, Strategy

As the temperature drops outside and festive markets start to pop up, it’s time to look forward and ensure PR plans are in place for the year ahead.

While you can’t cover every eventually, as things inevitably change and evolve over 12 months, PR planning does ensure that you agree a certain level of activity with your team or agency, create key focuses for the year, and help you proactively pursue the best opportunities for coverage.

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Flexible PR

Bumper benefits and fitting flexibility of B2B PR

Posted by | Marketecture, PR

As we gear up to introduce our new flexible PR and social marketing offer at Marketecture towers, I’ve taken the opportunity to outline how PR can be beneficial to a b2b business. We always advocate an integrated approach to any marketing activity including digital, PR and creative execution to get the most out of your budget, however PR can be a good starting point if your business is new to marketing.

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