My Cup Runneth Over

Posted by | Branding, Creative, Fun, Inspiration, Technology

Oh Apple. We love you. We love your constantly evolving designs, sleek, beautiful, yet so user friendly and simple. How on earth did anyone cope without an iPhone, iPad or even an iPod. Those days are just unthinkable now.

Being part of the Studio in a marketing agency automatically puts you into the Apple loving category and yes, I admit it, we look down on PCs. They’re dirty, complicated, confusing little things and I feel the need to scrub my fingertips with bleach and wire wool if I have the misfortune to ever have to touch one of the prehistoric things. But I digress…

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10 reasons why MediaCityUK is a great base for Manchester-based marketing agencies

10 reasons why MediaCityUK is a great base for Manchester based marketing agencies

Posted by | Marketecture

Adios Northern Quarter…

When I joined agency land almost a decade ago, many agencies gravitated towards the Northern Quarter in Manchester. Exposed brick walls in character-filled old warehouses, bars and restaurants a few steps away, what is not to love? Ten years on, you can still find bearded designers talking typography and responsive design in the great drinking spots - Port St. Beer House currently wins it for me. However, there is a revolution afoot!

Hello MediaCityUK, Manchester!

It’s safe to say, we love our new home in MediaCityUK. The building, the views, the atmosphere and the buzz is second to none, but here are our top ten reasons why Manchester-based marketing agencies should consider a move here:

  1. Partnerships – as more and more agencies and media companies move, the opportunity for partnerships grows. Where did we go for on-location video shooting recently? – our neighbour across the corridor.
  2. Events – from Supercars in the piazza to the regular appearance of farmers’ markets, there’s always something of interest during a lunchtime wander.
  3. Culture – Want something more highbrow? The Lowry theatre is 5 minutes walk away.
  4. Shopping – Lowry outlet mall or a short drive to the Trafford centre.
  5. TV – The offices of the BBC and TV dominate. Fancy seeing Blue Peter film a hovercraft sequence in the garden opposite your office?
  6. Transport – Easy parking, a quick dash to the M62 or tram to the wider Manchester area. More aligned to the Tour de France? No problem – cycle parking is easy but is going up a level with a cycle hub in September.
  7. Celebrity spotting- If – unlike me! – this is a hobby of yours, ditch Heat magazine and head to the 7th members bar. Craig, one of our designers is winning, after bumping into Mark Webber in Booths.
  8. Food & Drink Booths deli goodness, Nando’s or fine dining at Damson. Plus,  you can’t beat a cold beer in deckchairs opposite The DOCKyard on a sunny day.
  9. Fast Internet Dock10 see to it that our websites deploy faster than ever.
  10. Amusing wierdness – The fodder of  all agencies – a furry taxi or well, no comment really.

Why Google+ matters in b2b

Posted by | B2B marketing, Content marketing, Digital, Marketecture, Social Media, Strategy, Technology

Research from CEB’s Marketing Leadership Council released last year highlighted that today’s business customers are increasingly using digital channels as part of the purchasing process. According to the report, which surveyed 1,500 business leaders involved in b2b purchases for large organisations, most b2b buyers don’t make direct contact with potential suppliers until 57% of the purchase is complete[1]. Read More

Hotel Pantone

In glorious technicolour

Posted by | Branding, Creative, Fun, Inspiration

Pantone. It’s a word that lives in the blood of the vast majority of Creatives, Designers and Artworkers in any Marketing or Advertising agency.

Years ago every Creative Director worth his salt walked around slapping the tall skinny colour breakdown book in his palm. I even remember having huge sheets of Pantone swatches that you could carefully tear individual squares out of to give to your printer, but that’s making me sound old, so let’s move swiftly on.

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One desk to rule them all

Posted by | Creative, Inspiration

Here at Marketecture towers we hold a strong belief that a happy team member is positively influenced by many different work-related factors. Possibly the most underrated in general – but not here – is the physical working environment.

We like to think we put a lot of thought, fun and craft into making the MKT offices feel playful, creative, relaxed and positive. Sometimes though, you see something which makes you think… ‘Damn. they turned that all the way up to eleven right there!’.
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How to maximise b2b email marketing in our social age.

Posted by | B2B marketing, Digital, Email marketing, Social Media, Technology

In the last ten years, the growth of social media has been nothing short of phenomenal. In 2004, Facebook was the biggest social media player on the block with one million users, Twitter hadn’t yet been founded and LinkedIn celebrated its very first birthday. Today Facebook has over one billion registered users and is expected to enjoy a 40% boost in UK revenues this year, with Twitter set to double its UK revenues to almost £100m[1].Impressive stuff right? Read More


My Work Experience at Marketecture by Anya Esmail-Yakas

Posted by | Fun, Hiring, Marketecture

As part of my work experience I visited two different areas of work, a biology lab at Manchester University and most recently a marketing agency at MediaCityuk.

Here at marketecture I have had an insight into the world of B2B marketing by completing a range of tasks this week. These included: Researching companies and displaying the information in a PowerPoint presentation. This is important in b2b marketing as you need to get to know your client in order to make the right choices for them. Read More

Is Google’s in-depth articles feature relevant for B2B?

Posted by | B2B marketing, Digital

You may have noticed that Google began to roll out its in-depth articles feature in the UK a few months ago. A cluster of three in-depth articles now appears towards of the bottom of the search results page when triggered by a relevant keyword search. The feature tends to be returned for very broad keyword terms of around one to three words – things like ‘marketing’ or ‘innovation’, for instance. To start with, the returned articles came from large publications such as The Economist or The Financial Times. However, Google has stated that the feature is open to publications or organisations of all sizes, so long as the content is worthy of being highlighted.

So what does this mean for B2B organisations? Well, it’s a continuation of the interconnectivity of content marketing and SEO. With this feature, as well as the recent Panda 4.0 changes, Google is really hammering home the need for valuable, detailed content for organisations that wish to make an impact on the search results. Google wants to be sure that you’re providing content that searchers really want to read and share. Writing in-depth articles is a great way to do this and build your authority in the eyes of the search engine.

However, there are limitations. Google does not currently show in-depth articles for many specific industry or niche terms. A lot of B2B organisations operate in fairly niche markets, so it may be difficult for them to appear for more general terms like ‘security’ or ‘technology’, for example. This shouldn’t put you off though. The feature is in its infancy in the UK and will likely roll out for more and more terms as time goes on, so it pays to be prepared – especially as it would usually be difficult to rank on the first page of Google for short keyword phrases.

As with all Google algorithms, there’s no guaranteed way to get featured. However, Google does provide a set of guidelines on how you can optimise content for the in-depth articles feature. Even if you find you’re not getting listed, it’s still very important to continue to create high-quality, valuable content. In this way you’ll build up a reputation and authority with Google that could make your content more likely to rank well in the future.