With promises of bargains and discounts at every juncture and for every conceivable product during the lead up to Black Friday, are retailers actually giving customers what they want? What purpose does it serve for brands?
As predictable as the price downturn of electrical goods on Boxing Day, the digital soothsaying for the next year will soon begin in earnest. But like a German towel on a holiday resort beach lounger, I thought I’d get in there first with a paradigm shift.
“Has anyone seen the Syquest Drive? Anyone? Oh wait, I remember now, you weren’t born when they were in use!”
“What is she blathering on about?” I hear you ask… well a few months ago I was chatting with our illustrious leader, Mr Michael Clark, MD, here in MediaCityUK, and he made a half tongue-in-cheek comment to me about how “B2B Marketing in 2015 is a young man’s game”. Now I’m only in my mid 40’s so there’s a few years left in the old dog yet, but this got me reminiscing and whilst trawling the deepest, darkest parts of my memory bank, I’ve remembered some things that would probably confound and confuse the 20-something B2B marketeers amongst us here at Marketecture Towers.
Not that long ago, a successful freelance journalist abandoned one of the world’s richest cities, in search of a better life in Manchester. Read More
We’ve all come across brand names, service lines and job titles that amount to little more than false advertising. “Quality hotel”. “Pet concierge”. “Debt advisor”. While they might be more over embellished than a flamboyantly decorated Christmas tree – they do at least contain one true word.
For me at least however, careers advice was a concept that didn’t contain even a single sincere syllable.
Social media is basically the new telephone. Read More
We’re looking for a talented integrated Account Manager to join our established Client Services team with the drive and desire to quickly progress their career to Account Director.
This is a genuine opportunity to join a great team with the experience, skills and ambition to help you turn great marketing planning and thinking into even greater client outputs. A truly collaborative team who support each other to deliver an exceptional client service.and results which you’ll be proud of.
We live and breathe the latest in b2b thinking and best practice so we’re looking for someone who wants to share the love. As a mid-sized agency we can offer the perfect balance of ‘hands-dirty’ marketing and supportive knowledge share and learning – we’ll help you grow your skills and experience, so that you can play your role in growing the agency.
This isn’t a role for you if you like the security of the status quo – as we’ll continuallly push you to be the best b2b that you can be. In return you’ll enjoy a great work environment at MediaCityUK, an enviable international client portfolio to cut your teeth on and a fantastic opportunity to quickly progress in line with your ability.
Key skills and talents we are looking out for:
Great client relationship building skills
Good digital exposure/knowledge
Good basic copywriting ability
Excellent presentation skills
Friendly and committed team player with a GSOH.
English, Business, Marketing graduate or CIM qualified desirable but not essential. Previous Agency and/or B2B experience will make you stand out, but we’re just looking for great marketing passion in any guise.
Salary and benefits will be in line with what you expect so long as you’re great at what you do.
So, if you’re looking to work for an agency that wants to focus on your success as much as its own, then get in touch with our talent scout Max Clark
By email: Max.Clark@marketecture.co.uk or call 0161 786 8040 to arrange a time to meet up to discuss you and the role in more detail.
What makes words powerful – how are they used effectively in the b2b marketing world, how are they crafted, and how do the use of words affect us in our day to day b2b lives? If these are the sort of questions that toy with your marketer mind on a regular basis, then this, my friend, is a blog for you.