We’re pleased to announce the launch of a new brand identity and website for R&D-led biomedical diagnostics company Nemaura Medical following a successful pitch by our in-house scientific experts.
Like all good marketing agencies, we pride ourselves on producing effective strategies and delivering bottom-line results for our clients. This often generates a network effect – our client contact tells a colleague or friend in another company and the referrals generated lead to more work with new clients.
Brand equity is rooted in consumer aspiration and trust and can be simply explained by questioning what made my conditioned mind choose to buy Dell again over newcomer CyberPower, when recently specifying a number of new laptops for Marketecture.
A single, recognisable and relevant tone of voice is a must-have for any b2b brand. You could have the most beautiful brand identity and visual language, but without an intelligent voice to communicate your brand’s personality and values, it simply won’t resonate with your target audience.
Have you ever noticed a call-to-action on the bottom of your till receipts inviting you to complete a survey, incentivised by a prize draw or free saver points?
I recently returned to my days as a student and visited MMU to attend a half day ‘Google Masterclass’ focusing on how to improve your business’ digital presence. I have shared a few key takeaways from the session below, focusing on how B2B businesses can best exploit opportunities created by the ever evolving digital landscape…
Almost two years have passed since George Osborne made his original ‘Northern Powerhouse’ speech at the Museum of Science and Industry in Manchester.
Just a couple of weeks ago, the UK Northern Powerhouse Conference took place – once again on our home turf – with business leaders attending the biggest event yet to discuss the chancellor’s concept of a powerful, unified northern economy. And in his Budget this week, Osborne said his vision of the Northern Powerhouse is well on the way to becoming “a reality”. Read More
Every typeface communicates a message
Choosing the right typeface to start with is the most important stage in creating a wordmark based logo.
The type style can convey a lot of meaning based on people’s existing impressions of it. Comic sans for example would be a poor choice for a legal firm but ideal for a company that creates products or services for kids.
Brand proof points are increasing in importance as people look for more authenticity in marketing messages. After being bombarded by hundreds of product claims day after day, we’ve become jaded. According to a 2015 study by Nielsen, we prefer to rely on our own experiences, doing business with brands we know, like, and trust.
Search optimisation is a constantly moving feast of website performance judgement. What keeps your website at the top of page one this month, may see you drop significant rank by the end of the year. It’s tough out there and keeping ahead of the search bots is proving an ever challenging game of digi-strategy roulette. With this is mind, we want to share our latest quarterly ‘zeitgeist’ of key emerging themes and tips – food for thought for your website, content, social and SEO strategy.