Victoria Sponge Cake

Lead scoring takes the cake

Posted by | B2B marketing, Content marketing, Food for thought, Top Tips

Yesterday, for the first time ever, I found myself a bit disappointed when a colleague brought in cake. Not because it was store-bought. Not because it was from the Clearance section. I was disappointed because it disappeared way faster than any of the homemade treats I’ve ever brought for the office. As a pretty seasoned baker, that’s a big kick in the teeth.

I sulked with the yellow ‘Reduced’ sticker mocking me for a while, but then I started thinking. What made this cake so much more appealing than mine? It was just a Victoria sponge, and I could tell just by looking it had gone a bit stale.

Maybe it wasn’t the cake at all…

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brand-advocates

How to create advocates for your B2B brand

Posted by | Branding, PR

Like all good marketing agencies, we pride ourselves on producing effective strategies and delivering bottom-line results for our clients. This often generates a network effect – our client contact tells a colleague or friend in another company and the referrals generated lead to more work with new clients.

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