To get the most out of your marketing budget you need to think integrated.
We live in an omni-channel world where your brand, products, services and pricing are under constant pressure from many directions. Old staples of marketing concern such as “How easily is our website found by customers using industry keywords?” are joined by newer concerns such as “How can I ensure our content marketing generates sales-qualified leads and not just volume?”
Whilst the agency-client relationship has certainly changed since Marketecture started in 2003, with more in-house skills and digital support tools, the need for cross-channel cohesion and ROI-effectiveness means an agency can play a key role in pulling together all the strands of activities to ensure they meet marketing and business objectives.
As an established B2B marketing agency, we offer the four key cornerstones of integrated marketing:
Why work with Marketecture?
A B2B Specialist
You can ‘buy’ a website from a host of B2C and SME agencies but will they understand the nuances of a B2B sales cycle? Or the thinking required to create a brand that creates effective differentiation within an industrial market?
As a B2B specialist, we understand the strategies, tactics and ROI measurement that will work for your B2B brand, leveraging our experience in a huge range of sectors, industries and verticals.
Big ideas that can transform your brand proposition, make your products and services stand out and deliver a ‘business changing’ difference. And small ideas that help to solve your everyday challenges – getting that landing page built quickly and cost-effectively; designing an email which improves your click through rates; and drafting intelligent copy that drives engagement.
Our approach is to effectively use research and planning for the big ideas,
but deliver your tactical requirements with the minimum of fuss and without hitting your budget hard.
Service delivery that suits 2016 budgets
We understand your budgets may be tighter today or with more stringent ROI objectives – in response, as well as a structured approach to project and campaign management, we have pioneered a number of flexible approaches to the client-agency commercial relationship.
Management Team – Putting names to the faces
Max Clark – Director of Strategy & Operations
CIM chartered marketer and IDM qualified. In-house positions, including board level, with Oracle Inc, Target Express, Eversheds and Hammonds Solicitors. A Business/French Graduate with diploma in International Marketing and over 20 years pure b2b marketing experience working with brands including The FT, DHL and London Business School.
Michael Clark – Managing Director
Former Head of Marketing, Samsung Telecoms UK as well as Commercial Director for one of the UK’s largest independent full service agencies. Fellow of the Chartered Institute of Marketing (FCIM). Technology ‘geek’ and specialist and Goldman Sachs 10k small businesses alumni.
Anthony Jones – Creative Director
Classically trained graphic designer and former Head of Digital Creative at TBWA with 16 years of front-line experience in creating industry-class digital communications and user experiences. Also a visiting lecturer, BA (Hons) Graphic Design at University of Leeds.
Jasper Hegarty-Ditton – Digital Director
22 years of digital development experience including the world’s first interactive TV trial in 1994. Recognised in the Drum Digerati – a list of the top 100 talented digital people in the UK.
Nicola Aldren – Head of Client Services
Former scientific researcher and North West CIM student of the year. Over 8 years’ pure b2b agency experience. Key specialisms include brand and PR / media relations.
We’re proud to have had our expertise and execution recognised over the years, within the North West, the UK and internationally, both within the sphere of B2B awards and wider creative industry acclaims.
A rebrand and website for Nemaura Medical
Creating a distinctive brand identity that accurately portrays the potential of our research activities and technologies is critical to helping us prepare for our first major product launch, and to driving our future growth.
Marketecture really impressed us with their intelligent insight about our business and market challenges and the team ensured that it was a collaborative process every step of the way.
Nemaura Medical’s Strategic Director