b2b business is digital business.
Get used to it.
Google has made your customers digitally native. 2.0 has made them digitally promiscuous.
Now for the good news.
Digital footprints left by your web visitors open up new treasure chests of ROI and marketing performance measurement. We never forget that digital is a subset of direct marketing. Old school direct marketing principles rule - whatever the latest killer application.
We can help you realise the place for digital in your b2b marketing world. It is your world.
How we can help:
- - Wireframing, Information design and Information architecture
- - Corporate, ecommerce, extranets, channel portals and intranets
- - Campaign microsites
- - Personalised URL campaigns(pURLs)
- - Rich applications
- - E mail marketing
- - Content Management Systems (CMS)
- - Search (SEO and PPC)
- - Analytics analysis, multi-variant testing and conversion optimisation
- - 2.0 campaign planning




