A tried and tested model for measurable content marketing success
Contentment™ is a new service developed by our communications team to support the practical delivery of your b2b content marketing strategy. A carefully thought-through framework for creating and promoting content within the b2b environment, Contentment™ is the ultimate tool to help you extend brand awareness, nurture prospects along your marketing pipeline and ultimately help you to convert leads.
A systematic approach to content marketing that fits around your current marcomms planning and which specifically delivers:
- Measured content marketing performance and analytics for results tracking
- Optimum time and cost-efficiency in distributing relevant and timely content to your audiences and market
- An outcome-based tried and tested framework to drive optimum content focus and delivery
- A fixed calendar for content creation and promotion which reduces the need for internal input and which switches PR and social media planning onto auto-pilot
- Content which gets your brand noticed and which works hard to position you as a thought leader
- A clear purpose and measureable return from your social media activity
The Contentment™ model – how it works
Contentment™ is centred on your wider business objectives, with us managing your content marketing activity in line with pre-agreed outcomes and deliverables.
Whether you’re looking to trial a one-off content-centred campaign, or are committed to content marketing on an ongoing basis, our flexible Contentment™ packages can deliver part or all of your content marketing strategy depending on your existing resource and budget. With our end-to-end service starting from four days per month, extended to include PR and social media at no additional cost, Contentment™ offers a viable alternative for businesses looking to deliver more value from their existing PR activities; seamlessly integrating PR, content and social media marketing under one umbrella.
As a client, your involvement is front-weighted in terms of your input into the process. Once we have had our kick-off session and agreed a plan of attack, which is usually on a quarterly basis, your content machine will run on auto-pilot, under our expert steer. Your main input will be reviewing analytics and results and passing any leads generated to your sales team – happy days!
Contentment™ makes life easier for in-house marketers or business-owners, who know they need to be more engaged with the social world, but who don’t have the time or resources to really make things happen – that’s where our skills really can make a difference.
A typical Contentment™ quarterly planning framework
Why not dip a toe in the water?
If you think you would like to find out more about how our Contentment™ model could transform your content marketing efforts, then why not take up our offer of a free half day content marketing planning workshop in January 2013 (usual cost c.£795). No commitment. No risk to you. No cost.
After our initial planning and scoping session you’ll have a plan of attack for your content marketing strategy for 2013 and we’ll work out if we can add any value to the process to support you in your efforts.
Interested? Drop us an email to firstname.lastname@example.org and we’ll get in touch to pencil in a date for a planning session in January 2013.