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So…. what’s new with SEO? (Part 1)

October 25th 2012

Emma Oliver

Emma is an Account Manager at Marketecture and with over 4 years experience in marketing with leading global agencies, her heart is firmly in B2B and with Marketecture. Emma has an MSc in International Business and she stands by her favourite quote which is "Logic will get you from A to B, but imagination will take you everywhere." Emma enjoys running, pilates, zumba and is a season ticket holder at the greatest football club in the world...Manchester City!

This is part 1 (of 3) of a quick overview of what’s new in the SEO arena, along with links to full articles so you can find out more for yourself.

 


What’s Google up to?

Google is no longer just looking at what’s on your site and who is linked to it. Any time Google sends you website traffic they will be watching what the traffic does and how successful your page is at satisfying it. Google is also increasingly cracking down on link building that tries to trick the system. See more on blogussion .

 

Simple tips to boost your website ranking

Using the Google keyword tool to research and identify keywords that are relevant to the subject you are writing about is a great way to improve your website’s SEO. Rich content and the quantity of the content also matters. If you engage with other blogs and share content on social media, this will give you link backs to your content or blog (much like I’m doing now). Check out Kim Garst’s blog for more tips to boost your website ranking.

 

Schema (one for the developers)

The main element on your website or blog is the text…and that is what drives search. Microformats are what help make sense of all the text, but until recently the standards across search engines were all different. In 2011, Google announced schema.org, a joint initiative between Bing, Google and Yahoo. Their aim was to have a consistent way to support structured markup. For developers this means that you don’t have to markup pages for each search engine – just one markup works for all three. To incorporate schema into your website pages you can use Raven Tools or a WordPress plug-in, whilst Structure Data Dashboard helps you get greater visibility to your website pages. Sujan Patel talks more about how to increase your online visibility with schema here .

 

Do you have an effective video SEO strategy?

Video and SEO is playing an important part in all digital marketing strategies. By making sure that you fill out all the descriptions on YouTube, including ‘closed captions’, will improve your website ranking. Getting involved and commenting on other videos will show that the content is relevant , therefore increasing the user interaction. And something as simple as updating your old content will deem it as new, therefore YouTube will favour the content and increase its visibility on search engines. Andy Harvard discusses this in more detail on this video .

 

Looking for some new SEO or Automation Tools to play with?

Have a look at:

Spyfu can perform competitive PPC and SEO keyword research.

Alexa contains a wide range of traffic and keyword information about websites.

Analytics SEO tells you page load time, pages indexed and ranking overviews.

Strawberry Jam compresses the messages of the people you follow most and shows you the link they share the most.

Pearltrees is a place to collect, share and organise everything you like on the web.

 

Keep a lookout for part 2 coming soon!