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  • 13-14 The Schoolhouse
  • Second Avenue, The Village
  • Manchester, M171DZ

May the Ambient be with you…

September 27th 2011

Jon Hallowell

Jon is Group Creative Director at Marketecture. One of the most awarded Creatives in b2b. Over the last five years, Jon has won around 50 National and International creative awards. Including two CIPR Grand Prix, four Roses and quite a few UK B2B Marketing Awards. Which is nice!

Only in Japan!

The Force is now strong with train commuters in Tokyo. Lucky subway travelers are able to wrap fingers around handrails that have been transformed into life-size lightsabers. According to Japan Trends, the lightsaber handrails are part of a promotion by 20th Century Fox Home Entertainment Japan for the release of the complete "Star Wars" saga in a Blu-ray boxset.

These are not just lifeless wrap-arounds. The lightsabers have built-in LEDs. Squeeze a button and it lights up. Unfortunately, you'll have to provide your own sound effects and the handrail lightsabers are fixed in place, which makes it difficult to carry out epic battles in the train aisles.