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  • Manchester, M171DZ

Adwords#4 – campaign paused as the interviews start

September 14th 2011

Jasper Ditton

Head of Digital at Marketecture, helping clients to achieve their business and marketing objectives using digital marketing channels. Starting as a developer, Jasper moved to strategic and operational client services roles 5 years ago and has worked with some of the UK's largest brands and a huge variety of public sector, B2B and B2C clients.

We've received enough CVs to start interviewing and so we have put the campaign on hold. It's been an interesting experiment and certainly the cost per lead has been substantially below other routes of graduate recruiting.

Key facts of the campaign

  • 6 days duration
  • 9 CVs received (2x shortlisted for interview with 2x more from a personal referral and LinkedIn)
  • £79.35 spent (cost per lead: £8.82)
  • Regionally restricted to 50 miles around Manchester
  • Best CTR for an advert: 2.62% - mixture of "graduate", "agency" and salary with "Junior Account Executive" as the title
  • Highest advert volume: 43 clicks/9,684 impressions - "agency", "award winning" with "Graduate Marketing Job" as the title
  • Best CTR for a keyword: 7.79% for "account executive manchester" (6 clicks, av. CPC of £1.24)
  • High volume for a keyword: 45 clicks for "marketing jobs" (av. CPC of £1.08)

If you are interested in finding out more about advertising via Google Adwords, please get in touch:

Jasper Ditton

jasper.ditton@marketecture.co.uk | 0161 786 8057

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Glossary

CPC = Cost per click
CTR = Click-through rate
Impression = amount of times the advert is displayed