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Adwords #5 – We’ve offered the job to one focussed-searcher

September 25th 2011

Jasper Ditton

Head of Digital at Marketecture, helping clients to achieve their business and marketing objectives using digital marketing channels. Starting as a developer, Jasper moved to strategic and operational client services roles 5 years ago and has worked with some of the UK's largest brands and a huge variety of public sector, B2B and B2C clients.

After a full round of interviews, we've offered the Junior Account Executive role to a graduate who searched for "marketing jobs manchester" and landed on our blog post. The Adwords campaign cost £79.35 in total, which compared to other routes offers a considerable cost saving:

  • £245 less than a 2 week listing in relevant industry press, £375 less than a 4 week listing (Based on rates for The Drum)
  • £1,900 less than using a recruitment consultant

Candidate feedback was also positive - that it was great to go direct to an actual opportunity, rather than dealing with agencies where sometimes the opportunity doesn't exist.

Quick Adwords Summary:

  • 2x Ad Groups, one focussed around the role, one on marketing
  • Restricted geographically to commutable/relocatable area around Manchester
  • 68 clicks, 14,125 impressions
  • Av. CTR - 0.48% (best was 7.79% on "account executive manchester")
  • Av. CPC - £1.17 (lowest was £1.08 for "marketing jobs", also the highest volume)
  • 9 CVs received (2x shortlisted for interview)
  • £79.35 spent (cost per lead: £8.82)


If you are interested in finding out more about advertising via Google Adwords, please get in touch:

Jasper Ditton | Digital Account Director

jasper.ditton@marketecture.co.uk | 0161 786 8057


Glossary

CPC = Cost per click
CTR = Click-through rate
Impression = amount of times the advert is displayed