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Looking to start a beautiful new agency relationship?

If you would like to speak to us directly please call: 0161 786 8040, alternatively fill in the contact form and we will get back to you.

Where we are

  • 13-14 The Schoolhouse
  • Second Avenue, The Village
  • Manchester, M171DZ

Think Different. Think Diversity.

March 4th 2011

Jon Hallowell

Jon is Group Creative Director at Marketecture. One of the most awarded Creatives in b2b. Over the last five years, Jon has won around 50 National and International creative awards. Including two CIPR Grand Prix, four Roses and quite a few UK B2B Marketing Awards. Which is nice!

Some Lessons from Apple about extending the reach and relevance of your brand.

Tweak it. Think iPod, dependant on your budget and need. You can go shuffle, nano, touch or classic.

Go Horizontal. Start with the computer, then the monitor, then the keyboard and then the mouse.

Go Vertical. Apple for business, Apple for education, Apple for students. Apple for the home.

Fuse it. Project Red, U2 and Harry Potter.

Be International. An OS in your mother tongue.

Start stratifying. There's an App for that!

Cross sell. From hard to software.

Reinvent yourself. Yesterday computers, today telephony, tomorrow...