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LinkedIn reaches 100 million members

March 22nd 2011

Max Clark

Max Clark is one of the 'founding three' and also Client Services Director at Marketecture. She is a Member of the Chartered Institute of Marketing (MCIM) and a Member of the Institute of Direct Marketing (MIDM) and has too many years B2B marketing experience to add up and the grey hairs to prove it! Lover of all things brand and obsessed by 2 and 3.0, data, emerging technologies and best practice, Max is keen to spread some serious b2b fun and to hear from likeminded marketing geek bloggers.

One of B2B's most useful and fastest growing social networks, LinkedIn has experienced strong exponential growth over the last five years, now claiming over 100 million members with almost half of these being based in the US. Outside of America, Brazil is proving the fastest growing take-up nation, followed by its South American cousin Mexico.

The infographic below provides a really useful summary of the key stats associated with the business networking site - my fave stats showing usage during specific time of day (noon being most popular - no doubt around lunch breaks) and mobile devices are the preferred platform of access in the evening.