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Minimalism: It just works

February 11th 2011

Anthony Jones

Anthony Jones is Head of Creative at Marketecture. In this role he acts as Lead Creative across all media, art directing and guiding the entire creative team alongside Jon Hallowell, Marketecture's Group Creative Director. He also maintains specialist and direct control over all interactive Design, Creative and Strategy within Marketecture. For more visit his LinkedIn profile.

Not a long post this time but no less powerful is the message - Trust in minimalism [when done by experienced hands].

Here is an exemplary visual case study for why, when you strip away the unnecessary 'fluff' to reveal only what is necessary, the result can be truly rewarding. Enjoy.

The article that inspired this can be found at http://www.fuelyourcreativity.com/minimalistic-designs-of-consumer-products/