February 15th 2011
It's nice to see that simple, but creative ideas are still being put into DM pieces. It's a tough climate and it's easy to save a few pennies on production costs when presented with a range of creative options - but I think this will have positively benefited from the additional production spend.
This was created for BMW's range of Cold Weather Tryes by Cundari. An advertising agency based in Toronto, Canada.