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Inspiring DM

February 15th 2011

Anthony Jones

Anthony Jones is Head of Creative at Marketecture. In this role he acts as Lead Creative across all media, art directing and guiding the entire creative team alongside Jon Hallowell, Marketecture's Group Creative Director. He also maintains specialist and direct control over all interactive Design, Creative and Strategy within Marketecture. For more visit his LinkedIn profile.

It's nice to see that simple, but creative ideas are still being put into DM pieces. It's a tough climate and it's easy to save a few pennies on production costs when presented with a range of creative options - but I think this will have positively benefited from the additional production spend.

This was created for BMW's range of Cold Weather Tryes by Cundari. An advertising agency based in Toronto, Canada.