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Coca Cola: The Next Generation

October 20th 2010

Anthony Jones

Anthony Jones is Head of Creative at Marketecture. In this role he acts as Lead Creative across all media, art directing and guiding the entire creative team alongside Jon Hallowell, Marketecture's Group Creative Director. He also maintains specialist and direct control over all interactive Design, Creative and Strategy within Marketecture. For more visit his LinkedIn profile.

I'm still having a little hiatus from my soapbox posts so here is another quick and inspiring one. Here is a beautiful concept piece for a new direction in Coca Cola 50cl bottles.

There really isn't much to say other than the obligatory 'ooohs' and 'ahhhs'. Suffice to say that if I saw this in a shop cooler I would buy it whether I was thirsty or not... and probably keep it on a shelf in the office to boot. Great work.