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The hidden Agency agenda

September 30th 2010

Jon Hallowell

Jon is Group Creative Director at Marketecture. One of the most awarded Creatives in b2b. Over the last five years, Jon has won around 50 National and International creative awards. Including two CIPR Grand Prix, four Roses and quite a few UK B2B Marketing Awards. Which is nice!

Never in the field of B2B Marketing has so much been taken by so few, from so many.

A potential double-dip recession compels us to be more focused on output and tangible ROI. So at a time like this it’s even more crucial to focus a little attention on your Agency suppliers and if you really are getting what in the old days they called VFM.

It can range from obsession with awards to a never ending cycle of pitching to selling solutions to problems you don't have to plain over charging. All of which will have a detrimental effect on YOUR business' performance. As the Ancients were oft fond of saying 'Caveat Emptor' The following 10 questions should help you ascertain pretty quickly whether your Agency is taking you and your business issues seriously or just taking you for a ride.

The hidden Agency agenda
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