Contact Us

Looking to start a beautiful new agency relationship?

If you would like to speak to us directly please call: 0161 786 8040, alternatively fill in the contact form and we will get back to you.

Where we are

  • 13-14 The Schoolhouse
  • Second Avenue, The Village
  • Manchester, M171DZ

The wedding planner – what every bride should know about good project management.

August 3rd 2010

Deborah Stuttard

Deborah (Debs) Stuttard is an account manager and copywriter at Marketecture. She comes from an in-house background as a marketing manager, so is ideally placed to understand and address the day-to-day client frustratons and challenges. A former politics graduate she is often found ranting on all things political. Sorry about that!

If I had a pound for every friend who’s pondered starting a wedding business after their nuptials were over, my forthcoming honeymoon would be bought and paid for twice over (or at least the taxi fare to the airport).

Personally, I think they have far too much time on their hands. Indeed, as much as I’m looking forward to my big day, the thought of coming home of an evening and not having to glue little tartan hearts onto little cream envelopes is about all that’s keeping me going. No matter how many procedures we follow in the corporate world, it’s always so much harder employing them to your home life.

Without my red job bag, it seems I am utterly lost.

So to help us brides-to-be, as well as anyone who’s about to embark upon a more business-like venture, here are a few top tips to keep us sane (although they won’t help remove the glue from your fingers).

One bride's five top tips

  1. Make sure the business case has been properly defined. Take some time upfront to make sure you know what and why you’re doing what you’re doing. Damage control can be avoided with a little forward thinking (having previously cancelled one wedding, I know the importance of due diligence!)
  2. You can’t please all of the people all of the time. Whether that’s Bob in HR or the future mother-in-law. Create a project team and trust its judgement. Engaging popular opinion is all well and good, but asking everyone for their opinion will get you nowhere fast. Too many cooks and all that.
  3. At the same time, you need to delegate. You can’t do everything yourself. Play to your strengths and that of your team, whether that’s attention to detail or flower arranging.
  4. Be honest about what you can achieve in the time available. You may want a 200 page website created with six different language variations in under a fortnight, but it’s not going happen. Neither is getting into that dress two-sizes smaller than you currently are with less than a month to go.
  5. Keep an eye on your budget and build in a little contingency. Nuff said.

Bride, groom or business professional, what are your tips for keeping your project on track?