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Simplicity is the ultimate sophistication

August 4th 2010

Jon Hallowell

Jon is Group Creative Director at Marketecture. One of the most awarded Creatives in b2b. Over the last five years, Jon has won around 50 National and International creative awards. Including two CIPR Grand Prix, four Roses and quite a few UK B2B Marketing Awards. Which is nice!

If it's a good enough rule for Da Vinci to live by then I think it's probably a good starting point for the rest of us. As a case in point, why not watch this beautifully constructed work by Pascal Monaco. It's called 35mm and showcases 35 movies in two minutes. See how many you can spot!

35mm from Pascal Monaco on Vimeo.