August 9th 2010
I've spotted a couple of ads from my youth recently doing the rounds on TV. I thought at first, like every good cynical Creative Director should, is this a cost conscious marketeer thinking they can save a quick buck by reusing material they already own? Perhaps, but then it dawned on me, it's actually one of the cleverest most cost efficient ways of marketing ever thought of. Not because there are no production costs, but because it taps into the most elusive and powerful area of any DMU's psyche - Self confirming advocacy.
I could wax lyrical on this concept for hours, but I'll spare you and following the wise words of Confucius, 'I do and I understand.' Engage and experience for yourself and you'll feel exactly what I mean. Damn, those Creative types are clever!
So what does this mean in a B2B context? Well, as an agency who delight in turning interest into advocacy - which by definition will mean sales - it means creative and strategy that resonate with your market segment by segment and tools that drive customers down the sales funnel. Put simply it's Serious B2B Marketing Fun. If you'd like to know how we can deliver a positive difference to your sales and marketing, get in touch. And we'll happily show you, 'jus' like that!'