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Serious B2B Marketing Fun
Serious B2B thinking and deliverables can create a potent mix, when combined with a self-deprecating sense of humour. 'Serious b2b Fun' as a trademark style seems to work for our clients and the results speak for themselves.
Call us confident if you like, but we really believe we have a team here at Marketecture which is capable of creating something very special - b2b life-changing at times even. It's not rocket science - just a great blend of talent, skills, b2b understanding, creativity, commerciality and passion.
With most of our team having worked client-side and with agencies large and small before joining Marketecture, we are driven by a desire to be the best b2b that we can be. This often means we sit outside the traditional model, with our approach to business being driven by our client's own agendas, goals and dreams - not to mention that all important return on investment.
As a result, we believe we have created something fairly unique, which appeals to businesses looking for a fresh approach to marketing agency support. We call it serious b2b fun. Our clients call it intelligent agency support with a decent dose of personality.
We can't claim to have all the answers to your b2b marketing challenges just yet, but we reckon we're on the right track. And to keep us steaming ahead, we've based our b2b agency support model on a few simple house rules:
- Share the b2b love - We live and breathe b2b marketing and we like to share our passion and our team's ever-increasing knowledge with our clients. Whether it's our opinion about the impact of Google's latest search bomb, or an obscure new marketing technology we've found whilst surfing the midnight oil - what's ours is yours to take as inspiration.
- Always focus on being 'commercially creative' - Any talented creative-led agency can impress with a good idea, but a great idea is one that also delivers where it matters - on the P&L. So this is where we focus our brainware. Like the great Signore da Vinci, we like our art and our science in equal balance here at Marketecture.
- Keep the sausage sizzling - Our clients pay us to solve problems and inspire them, not to lecture about marketing. So we need to keep surprising them with genius ideas, astounding creative and new answers. Sometimes this means a brand-changing big-idea. At other times we may give you a new perspective on your data strategy which trebles outbound response rates. Our sizzle isn't all visual - it's a strong emotional connection with what we need to achieve - an obsession to keep the sausage sizzling as it were.
- Never forget we're in a permanent pitch situation - We know we're only as good as our last job, so this keeps us on our toes. We know who pays the bills so like your local postie we just need to keep on delivering. For our clients this means responsive client service, continually fresh ideas and thinking and as much 'added-value' as we can bombard you with. After all you're our most precious asset!
- Strategic input should be a value-add, not an invoice - The clock's not always ticking when we're planning world domination with you. It takes a certain level of understanding of your business to enable us to deliver genius, and we see strategic involvement in your planning process as investment in the bigger picture. We think this really helps us to stand out from a lot of other agencies we have used when clientside ourselves.
- Never be afraid to step outside of our comfort zone - Let's face it b2b marketing is the place to be right now, but it's not for the faint-hearted. Constant change in the rules of the game requires a certain type of agency support. One that's not afraid to challenge established thinking if it improves outcomes. An agency that keeps on top of the next big thing, whilst at the same time not losing sight of what's already working for you. Yes we know comfortable can be safe, but safe doesn't deliver extraordinary.
- The golden rule - always have Serious b2b Marketing Fun. We know when to play it straight, but come on life's too short to not have some fun along the way!
A selection of our awards:
- Roses Awards Silver - Best Trade Ad Campaign 2011
- B2B Marketing Awards - Winner Best Lead Generation Campaign 2010
- CIM Marketing Excellence Awards - Finalist 2010
- New Media Age Effectiveness Awards - Finalist Business to Business Category 2011
- Marketing Society Awards - Winner B2B Category 2011
- Chip Shop Awards - Winner 2011
B2B MARKETING FOLK FOR B2B MARKETING FOLK.
Meet Our Senior Management Team
Michael Clark, Managing Director
Serious previous life:
- Technophile and former Head of Marketing, Samsung Telecoms UK.
- Former Commercial Director for one of the UK's largest independent full service agencies.
- Fellow of the Chartered Institute of Marketing (FCIM).
Fun other life:
- The dog and MUFC. Sometimes at the same time, often with a beer or glass of red.Also a gadget geek and weekend runner with a passion for charity 10Ks.
Jon Hallowell, Group Creative Director
Serious previous life:
- One of the most awarded creatives in b2b. Over the last five years, Jon has won around 50 National and International creative awards. Including a CIPR Grand Prix, four Roses and several UK B2B Marketing Awards.
- Visiting Lecturer, BA (Hons) Advertising Design at University of Salford.
- Graduate of Edinburgh College of Art.
Fun other life:
- KISS fanatic. Not a guilty pleasure - just pure pleasure... we kid you not. He even has the photo with the band to prove it! Also leader of our team 'after hours' Call of Duty Club.
Max Clark, Commercial and Operations Director
Serious previous life:
- In-house positions, including board level, with Oracle Inc, Target Express (now Initial Citylink), Eversheds and Hammonds Solicitors
- Over 20 years pure b2b marketing experience.
- Business/French Graduate with diploma in International Marketing.
- Member of the Chartered Institute of Marketing (MCIM).
- Member of the Institute of Direct Marketing (MIDM).
Fun other life:
- Stalking the producers of 'Masterchef' and 'The Great British Bake-off for a big foodie break. Amateur photographer with ambitions to shoot America's Next Top Model (not literally!).
Abi Buckley, Director of PR, Content and Communications
Serious previous life:
- Former journalist with an MA in Criminology.
- 12 years b2b marketing and PR agency experience.
- CIPR accredited member.
Fun other life:
- Concepts of 'serious' and 'fun' took a dramatic turn with a new baby in 2009. Practising what she preaches as a regular social media contributor when hubby is X-boxing.
Stuart Crow, Director of Planning and Strategy
Serious previous life:
- Business graduate with passion for all things emerging technology.
- In-house roles with Hays plc and Star Technology Group as well as previous agency experience.
- Regular speaker at industry events (b2b marketing, Gartner) on metrics, content marketing strategy and b2b lead generation.
Fun other life:
- Family man and guitar legend in the making. Only talent and application stand in the way of 'World Domination' tour.
Anthony Jones, Head of Creative
Serious previous life:
- Head of Digital Creative at TBWA\Manchester.
- Digital creative leader roles in various top 100 agencies.
- 11 years of front-line experience in creating industry-class digital communications and user experiences.
Fun other life:
- Definitely a fun-loving specimen. He loves rock music, Playstations, Star Wars, Zombie movies and collects graphic novels. Don't hold that against him though, his twin children think this makes him 'Super-dad'... apparently?
Jasper Ditton, Head of Digital
Serious previous life:
- 18 years of digital development experience
- Started life as a developer for BT Interactive Services
- Worked on the world’s first interactive TV trial in 1994
- Digital account director at Delineo and Portfolio
- Has worked with some of the UK's largest brands and a huge variety of public sector, B2B and B2C clients
Fun other life:
- Adventure sports and travel fanatic. Happiest when watching a rev counter on a motorbike go into the red part or up a wintry hill.
