Serious B2B Marketing Fun

Serious thinking and deliverables are a potent mix with a self depreciating sense of humour. 'Serious Fun' as a trademark style seems to work for our clients and the results speak for themselves.

So where do we fit on the agency landscape? First of all let's tell you what we are not...

  • Sexy/Pretty agency

    "Lovely creative. Award winning in fact. But what about the commercial context. Pretty pictures can only get you so far."

  • Serious marketing consultancy

    "How much of that last invoice was actual insight? Ok, so you now know my b2b strategic proposition but where next to get the leads coming in?"

  • Full service know it alls

    "It's a crazy, techno charged 2.0 world. Can any one agency seriously claim to be an expert at everything these days?"

  • Service specialist

    "So you may like dealing with specialists for Design, Digital and PR. But you could really do with a candid assessment of where you might be missing a trick? Will your digital agency suggest direct mail now that your email open rates have crashed? Will your PR agency suggest a DM nurturing campaign to prospects rather than building media relationships? Will your design agency ever lend a hand with the ugly stuff like data consolidation?"

  • So where does Marketecture fit?

    Marketecture is our attempt to provide a genuine alternative. We can't claim to have solved it just yet, but we are on the right track and have based our agency support model on a few ground rules:

    • - Strategic input is a value add. Not an invoice.
    • - If we don't know how - we know who.
    • - We know we are in a permanent pitch situation. We are only as good as our last project.
    • - Clients pay us to solve problems and inspire them. So we need to keep surprising them with the answers.
    • - The golden rule - always have Serious b2b Marketing Fun - Life's too short!